Amazon, which owns the Kindle, a popular e-reader, has revealed that in the UK it is selling 114 e-books to every 100 printed hardbacks and paperbacks.
The trend for digital books outselling printed books on the popular e-reading platform has been the case for the last few years in the US, but had yet to happen in the UK.
Jorrit Van der Meulen, vice president of Kindle EU, said: “As a result of the success of Kindle, we’re selling more books than ever before for authors and publishers.
“We hit this milestone in the United States less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable. It shows how quickly UK readers are embracing Kindle.”
Amazon launched the Kindle in the UK in 2010 and has enjoyed success with all age groups. Its book-like interface has been popular with both men and women and proved a hit Christmas present.
Part of the Kindle’s appeal to writers is that authors who have yet to sign a book deal can self-publish their stories as e-books.
The store’s most popular author this year is Fifty Shades of Grey writer EL James, whose surprise bestseller has enjoyed a major success as an e-book. It has sold more than two million copies in just four months.
Amazon’s latest Kindle costs £89, has a battery life of three weeks and weighs around 500g.
It faces competition from Apple’s iPad, the Kobo reader and Sony’s various e-book Readers.
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