The clip would be the first evidence that the fizzy drink that has become the world's most valuable brand can be purchased in the reclusive state. Coke has almost certainly previously been available for the elite in North Korean society, if only to go with the vast amounts of high-quality whisky that is imported by the regime each year.
Cracking North Korea leaves the Atlanta-based company with only the government of Cuba to convince to "Live on the Coke Side of Life."
Until June of this year, Coca-Cola was also not available in Burma, but the firm has announced plans to start selling its drinks in the country for the first time in 60 years as soon as the US government lifts sanctions on investment imposed in an effort to bring about democratic reforms.
Analysts suggest that the apparent opening up of the North Korean market to a product such as Coca-Cola would have been unthinkable one year ago and has only happened because of the death in December of long-serving leader Kim Jong-il. His role as head of the nation was assumed by his 29-year-old son, Kim Jong-un, who was educated in Switzerland and is a huge fan of basketball – also synonymous with the US.
There are also reports that an informal meeting was held in New York earlier this year in which officials from Coca-Cola and Kentucky Fried Chicken met with officials of the North Korean regime to discuss opening branches in North Korea.
Victor Cha, a professor at Georgetown University and Korea chair at the Centre for Strategic and International Studies, wrote in a recent edition of Foreign Policy Magazine that he took part in the meetings.
He poured cold water on Western firms' ambitions for the North Korean market, however, saying, "Believers in the irresistibility of Disney, Dior and Coke have short memories and tall hopes of a China-type economic modernisation coming to North Korea.
"Let me be blunt: The North Korean regime will not change because Little Kim studied in Switzerland, likes Mickey Mouse, and has a hot wife."
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